In 1994, Leticia Goodrich saw a need to improve cancer screening, specifically mammogram, rates in the Texas Panhandle and sought to fill it by forming the Amarillo Area Breast Health Coalition. Leticia, along with representatives from cancer-related agencies and hospitals, worked to integrate services, identify and fill gaps in service, and improve access to clinical services.
In 1995, AABHC sponsored its first formal educational program, Modeling the Cure, featuring breast cancer survivors. This program traveled throughout the Panhandle for more than six years. Another program, Hats Off to Breast Cancer Myths, used characters wearing vintage hats to address breast cancer myths.
In 2007, Bra Talk began with the purpose of supporting breast cancer survivors through art. Bra Talk included art bra workshops and exhibits. The WISE Woman program started in 2009 to reach women with information and access to screening services. AABHC changed its name to Panhandle Breast Health (PBH) in 2016.
Leticia Goodrich retired in 2021.
Panhandle Breast Health continues to work to decrease breast cancer deaths by increasing mammogram rates through education, access and advocacy.