Rudy’s “Country Store” and Bar-B-Q Launches 7th Annual Pink Cup for A Cause Campaign for Breast Canc

One year ago, Rudy’s “Country Store” and Bar-B-Q postponed their

annual Pink “Cup for a Cause” Campaign to launch Texas “Cup for A Cause” and raised over $180,000 for Hurricane Harvey relief. Today, they are bringing the iconic Pink Cup back to October.

Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised over $1.6 million for breast cancer, military charities and hurricane relief.

Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate receive a coupon for a free large drink to be used on their next visit. “The Cup for A Cause campaign is proof that a dollar can make a difference.” said Pete Bassett, VP of Operations at Rudy’s. “We are grateful to all our charity partners, guests and team members who help us raise funds and awareness during the month of October.”

This October, Panhandle Breast Health will be the recipient of proceeds from Amarillo, El Paso and Lubbock Rudy’s restaurants. The promotion starts Monday, October 1 and runs through the end of the month. Please show your support of PBH and visit Rudy’s often!

Since 1989, Rudy's "Country Store" and Bar-B-Q has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's pits are 100% wood fired with oak. Along with time and oak, Rudy’s cooks with a dry spice that ensures perfectly smoked Bar-B-Q at every visit. It is best served with Rudy's famous "Sause." Rudy’s ships meat and sells its famous "Sause," rubs and merchandise online at On social media, follow Rudy’s on Facebook at and on Instagram at

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