Amarillo Area Breast Health Coalition (AABHC) was founded in 1994 by Leticia Goodrich with a group of cancer-related agencies and hospitals. The Coalition’s first mission was to integrate services, identify and fill gaps in services and improve access to clinical services.


Efforts were funded by AARP – hoping to educate older women and their doctors about a new source of public funding (Medicare) available for screening mammograms.


As their first project, coalition members placed table cards encouraging mammograms in fast food restaurants and beauty shops.


In 1995, the Coalition sponsored its first formal educational program, Modeling the Cure, which featured breast cancer survivors. Their powerful, personal stories were narrated as they modeled lovely clothing. This program traveled to communities throughout the Panhandle for more than six years, always drawing large crowds.


Another program, Hats Off to Breast Cancer Myths, uses characters wearing vintage hats to address breast cancer myths. This program is still in use and always well received by audiences.


In 2007, Bra Talk began with the purpose of supporting breast cancer survivors through leisure art.  Bra Talk has grown into a major effort with bra art exhibits presented at least twice a year.


WISE Woman started in 2009 to reach a more diverse population that includes underserved and uninsured women.


Then, in October 2016, Amarillo Area Breast Health Coalition (AABHC) changed its name to Panhandle Breast Health (PBH).








I belive that the greatest gift you can give your family and the world is a healthy you.


~ Joyce Meyer


301 South Polk Street, Suite 740

Amarillo, Texas 79101


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